Is Programmatic the Future of Advertising?

Programmatic may very well be the way of the
future. In fact, there are signs of TV and out-of home
advertising utilizing programmatic media
planning and buying. Although traditional ways of
advertising will most likely never become obsolete,
we will begin seeing an even stronger push for a lot
of advertising to become programmatic.

Topics included:

• What is Programmatic?
• Programmatic for Publishers
• Programmatic for Advertisers
• Privacy Concerns
• Drawbacks of Programmatic Advertising
• The Future of Programmatic

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